Going Digital Series: Digital Marketing Strategies Explored
Small business owners looking for a way to track their spend on marketing and increase their brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success.
If you're a small business owner with little experience in online marketing, this might all sound like a foreign language to you. Have no fear -- we'll go through what all these words mean, and why you should care about them!
This workshop will focus on:
• The Buyer Persona
• Email Strategy
• Content Strategy
• Paid Media Strategies
• Manage relationships with a CRM
• Graphic Design and Print Media
Our presenter is Ben Saunders, principle of Shire Digital and fellow UVBA member. Shire Digital is a full service marketing agency located in Hanover and a certified Google Adwords partner. Shiredigital.com.