The Upper Valley Business Alliance (UVBA) and the Upper Valley Arts Alliance (UVAA) are pleased to announce that effective immediately that they have merged organizations under the UVBA umbrella. UVAA will now function as a program of the Upper Valley Business Alliance and UVAA’s leadership team of Louis Cornell and Joanne Wise, and will continue as a part of the steering committee of UVBA.
“Since 2004, the Upper Valley Arts Alliance has been the driving force behind fostering a creative economy in the Upper Valley,” says Tracy Hutchins, executive director of the Upper Valley Business Alliance. “However, during this time, they have often found an all-volunteer organization difficult to manage volunteer committees when they also manage their own arts organizations. UVBA has staff and an interest in promoting the arts in the Upper Valley as the arts are a large part of what makes the Upper Valley a great place to live and work. The creative economy is strong here. We have numerous art, theater and music organizations that provide jobs, that attract tourists and create strong cultural enrichment for our residents. UVBA is thrilled to partner and support the UVAA’s continuing efforts by giving them operational support", added Tracy.
“The Upper Valley Arts Alliance has served as an umbrella organization for arts and arts education organizations throughout the Upper Valley as well as a resource for individual artists to network, post their websites and form collaborations, shared Cornell. “A newly structured steering committee plans to start a strategic planning process to determine the direction and goals of UVAA under the UVBA” added Wise. “From the very beginning one of our goals was to offer resources and opportunities to businesses to strengthen the Alliance and also engage artists to add creative input to the business structures.”
“The nature of the arts scene is changing and certainly the pandemic has brought particular challenges to organizations, especially in the performing arts,” explains Hutchins. “UVBA also brings some unique tools and collaborations to the table such as our new Local Upper Valley app that can be used to help promote events taking place in the Upper Valley. It will be exciting to see how this new partnership can open doors for our arts organizations and what new initiatives could grow.”
For more information about the Upper Valley Arts Alliance or Upper Valley Business Alliance, please contact firstname.lastname@example.org or 603.448.1203.